This project explores the conceptual design and architectural details of the Aesop store located at Frederiksberg Allé 45, 1820 Frederiksberg, Denmark. The store embodies Aesop’s philosophy of harmonizing natural elements with urban sophistication. The design aims to create a serene and inviting environment that reflects the brand’s commitment to quality and sustainability.
The interior design concept for the Aesop store at Frederiksberg Allé is "Timeless Resonance". The concept fuses the enduring elegance of its historic surroundings with Aesop's principles of minimalism, authenticity, and sustainability. This concept captures the essence of Frederiksberg Allé through natural materials like wood, stone, and clay, creating an organic and welcoming atmosphere. Luxurious finishes such as brushed brass and marble provide a touch of sophistication, while Parisian-inspired elements like elegant moldings and classic light fixtures evoke the boulevard's historical charm. Large windows flood the space with natural light, highlighting a serene, uncluttered layout where vintage and contemporary elements coexist harmoniously. Sustainable practices are integral, with energy-efficient systems and eco-friendly materials seamlessly incorporated. "Timeless Resonance" offers a sophisticated and authentic retail experience, harmonizing the cultural richness of Frederiksberg Allé with the artisanal craftsmanship and refined aesthetics of the Aesop brand.